Building empathy with your users and your brand allows us to create brilliant digital products.


We ensure all of our digital experiences show clear thinking, solid planning and work for you and your users – it’s what we do best. Working in this way means that when we come to the creative, everything has been considered and our ideas can be free. 


We work with you from start to finish. Large or small, a day, week, or year long project. We’re always on hand with helpful advice – no jargon – to ensure you get amazing results on time and on budget. We can work internally or externally with your organisation; whatever suits you.


Communicate don’t decorate is our mantra. It’s not enough to have a pretty website or app, it needs to work hard to satisfy and balance everyone’s needs. We design and help build unique digital platforms that place your clients at the centre of everything, work brilliantly and look great. That could be a minimal viable product, website, an online brand, a game or an app.

Behind the scenes

Borderless is small agency run by Sarah Rothwell who works with some remarkable partners to deliver brilliant digital products.

Sarah wants every online experience to be as effortless and enjoyable as possible for everyone concerned. Her focus is on placing the user at the centre of all projects – website, app or interface – believing it is this that makes for a better product and a bigger impact. It’s not just the outcome she cares about, but the process too – her project management skills are legendary. She’s an intelligent thinker with years of experience in the digital arena and a born problem-solver. Sarah’s varied background in strategy, brand, design, and photography give her a solid base for creative thinking and oodles of businesses sense.

Sarah’s passion of digital design began some time ago, with her BBC Micro computer and some ski pants back in the late 80s. Since then she has worked with some of the world’s leading charities, financial institutions, and businesses alongside some inspirational independents.

When she’s not studying part-time for her MSc in User Experience or working, Sarah can be found in the kitchen experimenting with different flavours and recipes, rummaging through antique shops for lost treasures or trying her hand at gardening.

“...a good interface design doesn't start with pictures. It starts with an understanding of people: what they're like, why they use a given piece of software, and how they might interact with it. ”
Jennifer Tidwell