Mimosa Accessories is a boutique Italian leather and knitwear accessories brand. Crafted by local artisans, using some of the finest luxury yarns in the world, the items are unique and of the highest quality, yet also sustainable.
Borderless was commissioned to work on the brand identity by Tacon Design. The client already had the name in place, Mimosa. Chosen as it is a symbol for La Festa Della Donna (International Women’s Day in Italy) and is an expression of female solidarity. On 8th March every year, this is traditionally celebrated with luxurious gifts for women.
The brand needed to feel fresh, and modern but also a nod to the heritage and traditional aspects of the artisans who make the handbags and textiles. The mark was created as an abstract representation of the mimosa flower, created as a free-hand illustration to represent the hand-made approach of the artisans. This was set against a bright yellow for the flower balanced against the elegant and aptly-titled font of Rome for the logotype. We developed a support, contemporary muted, toned pallet with suggestions for styling for the photography.
As part of the brand we developed a vintage-style illustration of the full plant and leaves, which has been used on packaging and as a supporting graphic for print and digital and marketing literature.
We also helped advise and consult on appropriate on social media channels, and eCommerce platforms that the business could start with.
We categorised the photography into three different areas:
The direct selling and detail product photography was created by Jonty Tacon, for use on the website and in the press. Care was taken to ensure the range of photos showed in detail, the extremely fine yarn and the exceptional quality finish of these luxury products.
All photography © Jonty Tacon
We liked – working with a sustainable fashion and accessories label who really care about the quality of their products.