Created by the NHS for the NHS, Care Without Carbon is a simple framework for delivering sustainable healthcare. Its Dare to Care campaign helps empower and motivate staff to take action for a better working life and a greener NHS.
Designing an amazing interface that needed to work across NHS browsers from days gone by, and all manner of mobile devices, always presents a fun challenge.
We based the designs on the Care Without Carbon brand, which is the main access point for sustainability across the Trust. Within that an on and offline campaign was developed around users taking dares to make sustainability fun and accessible for everyone. Using bright pink was something quite different for the NHS and something that really helps set the platform apart. And the feedback from the team about the site not feeling like a NHS site was exactly the result we were looking for.
First iteration – users we’re having problems understanding they could add / take more than one Dare.
Due to the time frames there was unfortunately not enough time to do full user testing. So after the site went live and after a few months of use, we install HotJar and went through Google Analytics to see how the site was performing. We noticed some users were having problems with the Dares page so we working closely with the internal team and developers to address the issues and move the page interactions on.
Second iteration – we provided more descriptive text and tick boxes to help make it clear to users the actions they needed to take to make a Dare.
We liked: making a sustainability, fun and accessible for everyone within the NHS.