Click!
UX & ecommerce design
Click! is the brainchild of Accelerate, one of our clients we’ve work with via Pink for many years. Accelerate knew there had to be a better way for clinicians to order and manage the products they need to transform wound and lymphoedema care – so together, we built it.
Highlights for Click!
Intuitive eCommerce platform – we conducted extensive user research with specialist Tissue Viability Nurses and clinicians to understand what they were up against and learn how we could improve their lives by making ordering products a doddle, as well as freeing up their time to do what matters most – offering specialist wound care. The site has seen over £3.5 million worth of orders since it’s inception.
Saving money for the NHS – traditionally nurses and clinicians relied on NHS Supply Chain to deliver their products. Sometimes their orders did not turn up in time, if at all, or were damaged, which led to over ordering and poor cost efficiencies. Click is changing this in the area of wound dressing purchasing and means that clinicians can order more frequently and only what they need.
Manufacturer agnostic – due to the clever order system, Click isn’t tied to a single manufacturer and the dressings and devices are either part of their own formulary or hand selected by Accelerate, so users can be sure that they’re getting the products alongside genuinely independent advice.
Healthcare eCommerce platform – designed by clinicians, for clinicians
Creating a seamless user experience was essential for the new tool, so we undertook a series of exercises to tease out and understand the challenges clinicians face. We developed a series of personas, interviewed future end users and tested each stage of development to iterate and hone down the experiences. Click has been designed to make clinician’s lives easier. It’s intuitive to use and lets users add, remove and reorder products as needed – there’s also a simple ‘reorder tool’ so they can just re order an entire previous order in a few clicks.
Smarter, faster, better dressings management in a Click!
Click is an intelligent dressing management system that doesn’t just give clinicians products, it also gives them the data-driven insights needed to optimise dressings management purchasing, giving them instant oversight and allowing them to work smarter. We worked with our development partners BrightMinded to ensure the new tool would link up seamlessly with an ordering system to deliver data and products without the hassle of other systems. And also to ensure the in-house team at Accelerate had the insights and knowledge to empower them to lead their client’s ordering behaviours and cost savings.
We liked: Being able to work so closely with experts, to truly understand their issues and hone the experience to suit them was an incredible experience. As Click will make a genuine difference to our healthcare professionals and their patient’s lives – we get a warm fuzzy feeling to boot.
