The BBQ Shop
UX & eCommerce
BBQ Shop had a dated website design and system that didn’t reflect the quality of the products they sold nor did it provide a brilliant user experience. We changed this for the better.
Outcomes for the BBQ Shop
Intuitive eCommerce platform – we consulted with Cool Ship to create a more user-centred information architecture and prioritised key content elements such as add to basket functions, pricing and top level product information to ensure users didn’t have to dig deep to compare products or get a quick overview.
Brand building – as is sometimes the case, this project only came with a logo and no other brand details. The legacy look and feel that didn’t live up to the premium nature of the products sold on the website so, as part of the user interface design for the website, we developed a new, fresh look and feel that spoke to the intended audience in a more sophisticated way.
Clean design system – we created a set of flexible modules and content types with fixed font sizes, colourways and design details to ensure no matter how the content editor put the pages together, there was a clear design system in place. This approach means that users have less cognitive load to process when flicking between different areas of the website. And if we’re honest, it also stops clients turning their websites into Frankinsites! 😉
We liked: We love a good BBQ! And it was great to learn more about BBQs and the purchasing process for the ‘average’ BBQ buyer. At last a website I’ve worked on that my Dad would like!
